From Data Pool to Impactful Measures
The visitor survey produced an extensive data pool with well-founded results for Thuringia as a whole and for its ten tourism regions. The data were made available via a modern data dashboard offering flexible analysis options.
What distinguished the statewide visitor survey:
The results were not simply handed over and published, but were thoroughly discussed in ten regional workshops alongside local tourism stakeholders.
These workshops, facilitated by Benchmark Services, enabled participants to engage interactively with the data. Together, key findings were identified, prioritised, and translated into concrete options for action.
Positive Outcome for Thüringer Tourismus GmbH
One year later, TTG demonstrates that many regions have responded to the results with new projects, sharpened campaigns, and strategic course setting:
Whether it be family-friendly offers, sustainable mobility solutions, targeted audience communication, or digitally bookable experiences, many initiatives are already bearing fruit.
The long list of projects and actions clearly shows:
Well-founded data is more than just numbers.
They form a strategic foundation for initiating change through dialogue among destinations, businesses, and visitors, leading to changes that sustainably advance tourism.
Key Takeaways from the Thuringia Visitor Survey:
- Well-founded data are the basis for dialogue.
- Dialogue generates insights and ideas.
- Monitoring and visibility drive implementation.
Further Information:
TTG Results: www.presseportal.de/pm/133115/6082429
Comparative Visitor Monitor: www.gaeste-zufriedenheit.de