Destination development as a consulting task. Content and quality standards, international experience

The Reisepavillon, an international trade fair on sustainable travel, is being presented for the first time as a congress event in Berlin to mark its 20th anniversary. The Tourism Forum International (TFI) is an initiative of the sector project "Tourism and Sustainable Development", which GTZ is implementing on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ). Within the framework of the TFI, the DVAG Working Group Leisure + Tourism in cooperation with GTZ will offer a specialist event to discuss with the expert audience the dialogue on the challenges of tourism destination development in international cooperation.

 

Sa., 24 Apr. 2010, 10.30 - 12.15 and 13.30 - 15.45, Vogt Hall

Venue: Reisepavillon 2010 (22.-25.04.10), Tourism Forum International (23.-24.04.10), Harnack-Haus (Ihnestraße 16), Berlin-Dahlem

Introduction: Kai Partale (DVAG) and Burghard Rauschelbach (GTZ)

  • Matthias Beyer, mas|contour, Berlin: Main tasks and challenges of destination development: planning, infrastructure, marketing and management.
  • Ismail Beka, GTZ Albania: Cross-border destination development for mountain tourism (Albania, Montenegro, Kosovo).
  • Abdelazziz Azdoufal, Azdoufal Voyages, Nador (Morocco): Morocco's unknown northeast - local tour operators as driving force for new destinations.
  • Barbara Fritz, AEBR Consultants, Munich: Private-Public Partnership for Environmentally Friendly Hotel Management: The Green Star Initiative in Egypt.
  • Herbert Hamele, ECOTRANS, Saarbrücken: DestiNet: Instrument for destination managers, consultants and tourism providers to network initiatives and offers.
  • Daniela Schily, GTZ Serbia: International Competence Centre for the Danube: Cooperation for cross-border tourism.

Panel discussion: What does the market demand? International requirements for professional destination development.

  • Prof. Dr. Ludwig Ellenberg, Humboldt University Berlin
  • Prof. Dr. Andreas Kagermeier, University of Trier
  • Eike Otto, tourism consultant
  • Jürgen Nauber, World Tourism Organization (UNWTO) Advisory Centre for Biodiversity and Tourism for Tsunami Affected Countries

Detailed programme and further information at www.gtz.de/tourismus Registration at www.geographie-dvag.de

contact person: Kai Partale: kai.partale [at] benchmark-services.de