Our services

benchmark:services offers consulting and support services for the tourism industry and destinations as part of their regional development. We accompany strategy and planning processes of tourist destinations from the initial analysis through strategy development to implementation of measures.

Analysis & Market Research

You need information and knowledge, for example, on locational decisions, positioning strategies, or simply as a basis of argumentation?

We collect and interpret tourist market data as a basis for strategic decisions. We use a variety of methods of data collection and interpretation and bring the results to you in a nutshell.

Our primary research tool is the Comparative Visitors Monitor for tourism destinations.

Strategy & Concept Development

You want to set the directions for a sustainable development of tourism in your destination or in your tourism business?

We develop strategies jointly that leverage existing strengths and market potentials and promise sustained market success. We see ourselves as a catalyst and facilitator in a participatory designed creative process. As a result of this process there will be a practical roadmap providing the strategic direction and courses of action.

An effective tool as part of your strategy process is our future workshop.

Marketing Services

You want to conquer as a national or international destination the German traveller market?

As a local partner, we support destinations in entering the German market.

Our focus is in the development and implementation of marketing, promotional and PR activities and in the conception, design and implementation of a trade fair, press conferences and roadshows.

Crowdfunding Consulting

You wish to explore about crowdfunding as a tool of sustainable regional development? To finance a tourism project using crowdfunding?

We advise cities and regions how they can tap the potential of crowdfunding for their location and we support initiators of tourism projects in the planning and implementation of their crowdfunding campaign.

Book our crowdfunding coaching, for example, to learn more about the possibilities of crowdfunding for your region and to work out an individual strategy or experience an intensive coaching to fund your project successfully using crowdfunding instruments.

International Tourism Development

You are looking for experts with years of experience in the international tourism development?

We support international companies, economic development agencies and tourism organisations in the strategic planning and operational implementation of tourism projects as well as in the development of destination management organisations that are effective in the long term.

Our guiding principle is always to realise the projects that add value and are environmentally and socially responsible. We practice this with using our management trainings for sustainable tourism.