The aim of the VTCI is to rank the competitiveness of Vietnamese tourism destinations and to provide guidance for the country's future tourism development. “With the VTCI, an instrument is available to increase the competitiveness of the destinations in a targeted manner, to control the achievement of objectives and to plan meaningful measures to steer further tourism development,” explains the responsible EU expert Kai Partale.
The VTCI is based on a system of more than 70 indicators that examine different dimensions of tourism competitiveness. The system is based on the Travel & Tourism Competitiveness Index (TTCI) of the World Economic Forum (WEF). It has been modified accordingly and supplemented with selected indicators that consider national specificities, thus providing a basis for comparisons of the provinces within a national context.
The presentation of the VTCI took place during the final conference of the project “Supporting the Vietnamese Tourism Advisory Board (TAB) in establishing a tourism development fund and increasing the competitiveness of the destination”, managed by DT Global. The event was organised by the Tourism Advisory Board and the Private Sector Development Committee (Committee IV, under the Prime Minister's Advisory Council for Administrative Procedure Reform) and featured leaders from the Ministry of Culture, Sports, and Tourism, the Vietnam National Administration of Tourism, representatives from the European Union Delegation to Vietnam and tourism authorities and associations from 15 provinces.
For more information click here (in Vietnamese).