Excellence in Tourism Marketing Management

Management Training Course

HOFHEIM. A management course has been conducted for participants of the Yemen Tourism Promotion Board (YTPB) / Ministry of Tourism (MoT) in the Rhine-Main Area.

A comprehensive training programme has been tailored to ensure that the service and administrative personnel of YTPB/MoT will be strengthened in general management and tourism marketing management techniques and knowledge.

The course covered aspects from Strategic Tourism Marketing, Destination Marketing Management, National Tourism Organizations, Investment Promotion in Tourism, Service and Quality Management to PR and Communication as well as study tours to Mainz, Wiesbaden and Frankfurt and visits of Wiesbaden Marketing GmbH and the representative office of the Egyptian Tourist Authority in Germany.