On 29 June 2022, the Swiss Sustainable Tourism Programme (SSTP), in collaboration with the Quang Nam Tourism Association, held a training workshop on marketing and promoting green tourism for the private sector in Hoi An, Quang Nam.

Kai Partale led the training workshop, which is supported by SSTP as part of Quang Nam Tourism Year 2022, for more than thirty managers from accommodation and travel and tourism businesses.

The aim of the training workshop was to help the industry understand the market demand for green tourism, incorporate sustainability messages into communications to promote green tourism, identify sustainable unique selling points and promote these points, communicate sustainability services to customers in an effective way, and use sustainability services to generate more business.