Our Experience

benchmark:services. 100+ successfully realised projects are our record since Benchmark Services was founded. Get an impression with the help of selected references.

Insights into successful projects

Comparative Visitor Monitor

Client: Various Town Spas, Local and Regional Destinations in Germany

Since 2011, the Comparative Visitor Monitor offers both large and small destinations and from 2016 also tourist regions the possibility to permanently raise quality market data to support the quality management effectively.

Support to Sustainable Tourism Development in Belarus

Client: European Profiles / European Commission

Kai Partale was responsible from 2016-2018 for the preparation of sustainable tourism development strategies for five tourism destinations, a capacity building programme for tourism stakeholders and decision-makers and the implementation of the strategies and action plans, including the development of promotional videos, print and online materials.

Environmentally and Socially Responsible Tourism Capacity Development Programme

Client: GOPA GmbH / European Commission

The EU supported Vietnam in promoting environmentally and socially responsible tourism within the 12.1 million EUR project "Environmentally and Socially Responsible Tourism Capacity Development Programme".

The project was supported by an international consortium led by GOPA mbH from 2011 - 2016. As an Advisor and Acting Team Leader Kai Partale was responsible for the sector coordination and HRD from 2012 - 2015.

Mongolia – ITB Berlin 2011 Culture & Covention Partnership

Client: German Development Cooperation / GIZ GmbH

To improve positioning as a cultural destination Kai Partale has supported Mongolia as part of the ITB Berlin 2011 Culture & Congress Partnership.

The high number of visitors at the Mongolia Forum, the press conference as well as the well-attended side events documented the media's, the tour operators and potential end users interst of the tourism destination Mongolia.

Strengthening Priority Areas of Vocational Training

Client: German Education and Training GmbH / European Commission

As Team Leader in Yemen Kai Partale was responsible within the 7 million EUR project "Strengthening Priority Areas of Vocational Training" for strengthening the vocational training sector through the establishment of a national hotel and tourism institute, that included the introduction of demand-driven occupations.

The project was implemented by German Education and Training GmbH from 2000-2006 on behalf of the EU.

Recent Publications


Our Consultants conducted work for the following clients (selection):

Regional and Local Tourism Organisations

Bayreuth Tourismus und Marketing GmbH, Tourist Information Wetzlar, Wissenschaftsstadt Darmstadt, Nordsee GmbH, Kurverwaltung Langeoog, Garmisch-Partenkirchen Tourismus, Kurverwaltung Wangerland Touristik GmbH, Staatsbad Bad Salzuflen GmbH, Stadt Emden, Stadt Wilhelmshaven, Gesundheits- und Tourismus Bad Kreuznach GmbH, Staatsbad Nenndorf GmbH, Staatsbad Norderney GmbH, Nordseeheilbad Cuxhaven GmbH, Bad Bevensen Marketing GmbH, Kur- und Verkehrsverein Bad Essen, Kurverwaltung Bad Rothenfelde GmbH, Kurbetriebsgesellschaft Bad Zwischenahn mbH, Kur- und Touristikservice Borkum, Wirtschaftsbetriebe der Stadt Norden GmbH, Otterndorf Marketing GmbH, Kurverwaltung Wangerooge, Niedersächsisches Staatsbad Pyrmont Betriebsgesellschaft mbH, Bad Laer Touristik GmbH, Kur- und Tourismusgesellschaft Staatsbad Nenndorf mbH, Kurverein Nordseeheilbad Esens-Bensersiel e.V., Touristik GmbH Krummhörn-Greetsiel, Aktiengesellschaft Bad Neuenahr, Landkreis Aurich, Landkreis Leer, Landkreis Friesland, Landkreis Wittmund, Landkreis Ammerland, Stadt Brilon, Verbandsgemeinde Bad Hönningen, Verbandsgemeinde Schweich, Stadt Bad Münster am Stein-Ebernburg, Gemeinde Bad Laer, Stadt Bad Iburg, Kur und Freizeit GmbH Bederkesa

Ministries, Tourism Boards and Associations

Vietnam National Tourism Administration, Georgia National Administration of Tourism, Curaçao Tourist Board, Maldives Ministry of Education, Caribbean Association of Investment Promotion Agencies, Europäischer Heilbäder Verband, Ministerium für Mittelstand und Tourismus (Luxemburg), Landesregierung Kärnten (Österreich), Luxembourg National Tourist Office (Luxemburg), Volksregierung der Stadt Yuxi, Yunnan, (China), Stadt Guillin (China), Tourismus- und Planungsamt Tian Jin (China), Tourismusamt und Planungsamt der Stadt Xiamen (China), Ministry of Tourism (Jemen), Yemen Tourism Promotion Board (Jemen), Mongolian National Tourism Organisation (Mongolei), Ministry of Road Transport and Tourism (Mongolei), Ministry of Education (Jordanien), Ministry of Education (Ägypten), Center of Investment Promotion (Mosambik), General Investment Authority (Ägypten), Niedersächsisches Ministerium für Wirtschaft, Arbeit und Verkehr, Ministerium für Wirtschaft und Wissenschaft des Saarlandes, Sächsisches Staatsministerium für Wirtschaft, Arbeit und Verkehr, Ministerium für Wirtschaft, Arbeit und Technologie Thüringen, Ministerium für Wirtschaft, Mittelstand und Energie des Landes Nordrhein-Westfalen, Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz, Ministerium für Wirtschaft, Arbeit und Tourismus Mecklenburg-Vorpommern, Rheinland-Pfalz Tourismus GmbH, Tourismus- und Heilbäderverband Rheinland-Pfalz e.V., Heilbäderverband Niedersachsen e.V.

Donors, NGOs and Foundations

World Bank, United Nations Conference on Trade and Development, European Commission, Gesellschaft für internationale Zusammenarbeit (GIZ), KfW Development Bank, USAid, Dutch Centre for the Promotion of Imports from developing countries (CBI), Rwanda Development Board, Hanns Seidel Foundation, State Secretariat for Economic Affairs SECO

Education and Training Institutions

Fresenius University of Applied Sciences, International School of Management/University of Applied Sciences, School of Tourism, FOM University of Applied Sciences, Applied University of Worms, German Sport University Cologne, Cologne Business School, Academy for Vocational Training in Foreign Trade GmbH & Co. KG


Immobilien-Gesellschaft Rheinland-Pfalz mbH, ADAC e.V., Flughafen Hahn GmbH & Co KG, Flughafen Zweibrücken GmbH, Christliche Erwachsenenbildung Merzig (CEB), Unternehmensgruppe Graf von Oeynhausen – Sierstorpff, Pütnitz-Projekt GmbH & Co. Tourismus K, Luxair S.A./Luxair Tours (Luxemburg), Glanzstoff GmbH, St. Pölten (Austria), Academia Engiadina (Switzerland)