Our services

benchmark:services offers consulting and support services for the tourism industry and destinations as part of their regional development. We accompany strategy and planning processes of tourist destinations from the initial analysis through strategy development to implementation of measures.

Analysis & Market Research

You need information and knowledge, for example, on locational decisions, positioning strategies, or simply as a basis of argumentation?

We collect and interpret tourist market data as a basis for strategic decisions. We use a variety of methods of data collection and interpretation and bring the results to you in a nutshell.

Our primary research tool is the Comparative Visitors Monitor for tourism destinations.

Destination Management

You want to set the directions for a sustainable tourism development in your destination?

We accompany you if you want to develop your destination sustainably and create efficient organisational structures. We see ourselves as an initiator and moderator in participatory processes for the development of the destination as a whole or of certain key topics, such as branding, quality management, mobility, product development or digitalisation. At the end of this process, there is a practice-oriented roadmap that sets the direction and identifies effective options for action.

An effective tool as part of your strategy process is our future workshop. Interesting reading is our Destination Management Handbook on behalf of the Gesellschaft für Internationale Zusammenarbeit (GIZ). 

International Development

You are looking for experts with years of experience in the international tourism development?

We support international companies, economic development agencies and tourism organisations in the analysis and promotion of a regional added value through tourism and the strategic planning and operational implementation of tourism projects.

Our guiding principle is always to realise the projects that add value and are environmentally and socially responsible. We practice this with using our management trainings for sustainable tourism.

Interesting reading is our handbook Value Chains in Tourism on behalf of GIZ.

Crowdfunding Consulting

You wish to explore about crowdfunding as a tool of sustainable regional development? To finance a tourism project using crowdfunding?

We advise cities and regions how they can tap the potential of crowdfunding for their location and we support initiators of tourism projects in the planning and implementation of their crowdfunding campaign.

Book our crowdfunding coaching, for example, to learn more about the possibilities of crowdfunding for your region and to work out an individual strategy or experience an intensive coaching to fund your project successfully using crowdfunding instruments.

Marketing Services

You want to conquer as a national or international destination the German traveller market?

As a local partner, we support destinations in entering the German market.

Our focus is in the development and implementation of marketing, promotional and PR activities and in the conception, design and implementation of a trade fair, press conferences and roadshows.