Who we are

benchmark:services brings together specialised experts in the fields of tourism and regional development. We are a network, and this is definitely intended. We have forward thinkers and lateral thinkers, but no bosses and no hierarchies. Each of our network partners is a professional in his field and is passionate about his subject. We love it when our shared knowledge pieces together like a puzzle to find a solution. Due to our lean and flexible structures, we can put together a top-class project team for you at a fair price.

What we do

We offer consulting and support services for the tourism industry and support destinations as part of their regional development. Through our experience and flexibility, we can assist you in many ways. We research, analyse, interpret, discuss, moderate and coach, when it comes to tourism and regional development.

What is important to us

Looking beyond the horizon: We have been involved in international development cooperation projects for many years. The impressions we have gained around the globe provide us today with valuable experiences and new perspectives for the challenges of our customers.

Sustainable Development: The principles of sustainability and the Sustainable Development Goals of the United Nations are guiding principles in all our projects. We consider the involvement of various stakeholders through formats such as the Tourism Future Workshop to be an important component of sustainable development.

Joint action: We believe that by joining forces we can achieve a lot. This is where our passion for crowdfunding comes from and our regional commitment via the platform place2help Rhein-Main - Crowdfunding for a better quality of life.

Who works with us

At benchmark:services we offer our services to companies and organisations in the tourism industry as well as local or regional authorities, in particular tourism associations and municipalities, county and state authorities, industry associations, tourist accommodations and leisure providers.

Brains & Competencies

Dr. Alexandra Partale


Key competencies: Market research, scientific studies and analyses, strategic development concepts, benchmarking, moderation, presentations

Main topics: Destination marketing and management, crowdfunding, sustainability, climate protection, health and wellness tourism, quality in tourism


Dipl-Geogr. Kai Partale


Key competencies: Destination management, sustainable regional development, investment promotion, tourism education and training, tourism marketing, evaluation and monitoring

Main topics: International development cooperation, economic development, organisational structures, value chain systems, master planning, training needs and labour market


Prof. Dr. Martin Fontanari

Partner, Scientific Advisor

Key competencies: Market analyses and marketing consulting, development of organisational concepts, plausibility checks of tourism infrastructure projects, innovation concepts, innovation management

Main topics: Trend and future analyses, destination development, health and wellness tourism, strategic positioning and branding, organisational design


Prof. Dr. Ralf Lanwehr

Partner Management Consulting

Key competencies: Management and organisation diagnosis, change of organisational culture, charismatic and authentic leadership, multivariate statistics

Dipl-Kfm. Florian Haver

Partner Comparative Visitors Monitor

Key competencies: Corporate communications, marketing, brands, online market research

Andreas Kühn

Partner Comparative Visitors Monitor

Key competencies: Market research technology, programming, online market research, quantitative market research, social media marketing

Alka Celic

Partner place2help / Agency CSR Ce

Key competencies: CSR- and PR-Consulting, networking, support for local partners, social media marketing.

Dr. Anastasia Traskevich

Partner Destination Resilience

Key competencies: Destination resilience, community and personal resilience, sustainable tourism development, Health and wellness tourism