Dr. Alexandra Partale

Alexandra Partale funded benchmark:services in 2009 and coordinates the network.

After her study of tourism geography, business administration and sociology at the University of Trier her experiences have been determined by her work for the European Tourism Institute GmbH for nearly 10 years.

As part of her doctorate she has developed the assessment tool of the "Comparative evaluation of quality for German town spas from a tourist perspective".

In 2010, she has developed the concept for the Comparative Visitors Monitor, which now involve 40 tourist destinations from all over Germany.

Since 2012, she works on crowdfunding as a tool of sustainable regional development. With the objective of establishing a Germany-wide best practice example, she launched in 2015 the regional crowdfunding platform place2help Munich. Her concept which the platform is based on, has been awarded the label National Urban Development Policy (NSP) of the Ministry of Environment, Nature Conservation, Building and Nuclear Safety (BMUB). Her knowledge and experience in this area she now shares within the framework of lectures, workshops and expert discussions.

Latest publication: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (2019): Destination management in developing and emerging countries. Handbook and guidelines for building sustainable destination management organizations, Bonn and Eschborn

Alexandra Partale


  • Crowdfunding for sustainable regional development
  • Market research "Comparative evaluation of quality for German town spas"
  • Conducting scientific studies and analysis
  • Preparation of development concepts for tourism destinations, regions and countries
  • Evaluation and control of success
  • Marketing Consulting
  • Development of organizational plans
  • Plausibility check of tourism infrastructure projects
  • Benchmarking
  • Conception and organization of trainings and seminars
  • Lectures & presentations
  • Facilitation of working groups and workshops
  • Topics: spa and health tourism, trend and future studies, destination marketing and management, quality management

Personal References

  • Comparative Visitors Monitor; on behalf of: yearly up to 30 tourism destinations and regions (2010 – ongoing)
  • Development and operation of a civic Crowdfunding platform for cities and regions in the Metropolitan area of Rhine-Main: https://place2help.org/rhein-main with the various regional partners https://place2help.org/rhein-main/partner  (2012- ongoing)
  • Tourism Development Strategy Ahrenshoop 2030; on behalf of the Spa administration of the municipality Ahrenshoop
  • Tourism Master Plan for the Town Spas Bad Kreuznach and Bad Münster am Stein-Ebernburg; on behalf of the city of Bad Kreuznach and the city of Bad Münster am Stein-Ebernburg
  • Workshop moderation „Kann Gesundheitstourismus die Kommunen in der Metropolregion Nordwest touristisch qualifizieren?“ on behalf of Keck medical
  • Comparative quality assessment of spas and health resorts (2007/2008) on behalf of: Ministries of economy and health as well as spas associations of the countries of North Rhine-Westphalia, Rhineland-Palatinate, Saarland, Lower Saxony, Saxony, Thuringia and Mecklenburg-Western Pomerania as well as individual destinations in Baden-Württemberg
  • Plausibility check of the project "Interlinking of the Ahr Thermen with the symphony of the senses and the Steigenberger Hotel by a connecting corridor" (2005) on behalf of: Aktiengesellschaft Bad Neuenahr
  • Development of a Europe-wide certification concept for spas (2004/2005) in cooperation with the European Spas Association of RWTÜV Systems and SGS Fresenius Institut GmbH
  • Update of the "Tourist Master Plan Rhineland-Palatinate" (2003/2004) on behalf of: Ministry of Economy, Transportation, Agriculture and Vineyards
  • Implementation of the conference "Garden tourism as a value factor for a region" in the framework of the project "Gardens without Borders" in the border region SaarLorLux (2003) on behalf of: Christliche Erwachsenenbildung Merzig (CEB)
  • Organizational development for the future tourism structures in Bad Nenndorf (2003) Client: Staatsbad Nenndorf GmbH
  • Comparative analysis of Lower Saxony spas (2002/2003) on behalf of: Ministry of Economy, Technology and Transport
  • Organization of the International seminar for the management of destinations / attractions (2002/2003), in collaboration with the Institute for Tourism and Services at the University of Innsbruck, the Academia Engiadina and the European Academy of Bolzano
  • Organization and implementation of a symposium on "Frankfurt-Hahn Airport: strategies to strengthen tourism in Rhineland-Palatinate" (2002) Client: Rheinland-Pfalz Tourismus GmbH
  • Creating a tourism vision and mission statement for the region Ostfriesland (2001/2002) on behalf of: Aurich, Leer, Friesland, Wittmund, Ammerland and the cities of Emden / Wilhelmshaven
  • Development of a brand concept for the segment of holidays on farms in Rhineland-Palatinate (2001/2002) on behalf of: Ministry of Economy, Transportation, Agriculture and Viticulture
  • Organization of the tourism days at Saarland 24./25.09.2001, Client: Ministry of Economic Affairs of Saarland / Staatskanzlei
  • Evaluation and updating of a tourist development concept for the Grand Duchy of Luxembourg (2001) Client: Grand Duchy of Luxembourg
  • Conducting a series of workshops to develop new organizational structures for the segment holidays on farms and in Rhineland-Palatinate (2001) on behalf of: Ministry of Economy, Transportation, Agriculture and Viticulture


  • Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (2019): Destination management in developing and emerging countries. Handbook and guidelines for building sustainable destination management organizations, Bonn and Eschborn
  • Wenzlaff,K., Partale,a.& J. El Mallouki (2015): Civic Crowdfunding. Wie Crowdfunding die Stadt verändert und welche Potenziale das neue Finanzierungsinstrument für Städte und Regionen hat. In: AWV-Informationen 61, H. 2. S. 10-13
  • Partale, Alexandra (2009): Development of an instrument to assess and evaluate the (health-) tourism competences of German town spas [=Dissertation at the University of Trier (magna cum laude)], Hofheim
  • Fontanari, Martin / Partale, Alexandra (2006): Events to raise the profile of tourism destinations .- In: Pechlaner, H. / Bieger, T., Weiermair, K. (Eds.): Attractions Management - Leadership and management of attractions (= Schriftenreihe der European Academy of Bolzano, vol 13), Vienna, pp 225-240
  • Fontanari, Martin / Partale, Alexandra (2004): health spas in the tourist Competition - approaches for strategic thinking and action planning on the basis of the comparative analysis of spa (VKA) .- In: Brittner-Widmann, A., Quack, H.-D . / Wachowiak H. (Hrsg.): From recreation spaces to tourist destinations - the aspects of tourism geography (= Trier Geographische Studien, H. 27), Trier, p. 163 - 179
  • Fontanari, Martin / Partale, Alexandra (2003): Comparative analysis of spas - a tool for repositioning of spas and health resorts in the spa- and health tourism competition .- In: Location, Journal of Applied Geography, Special Issue "leisure and tourism", 3 / 2003, p. 125 - 132
  • Fontanari, Martin / Kern, Alexandra (2003): The Comparative Analysis of Spas .- In: Tourism Review, Publication of the AIEST, 3 / 2003, p. 20 -28
  • Kern, Alexandra (2003): The profile of destinations as a determinant of travel decision – on the case of German tourist destinations.- In: Becker, C. / H. Hopfinger / Steinecke A. (ed.): Geography of leisure and tourism - Review and Outlook, Munich, Vienna, pp 741-753
  • Kern, Alexandra (2001): Profile and Profiling German tourist destinations with special attention to the Low Mountains .- (= Materialien zur tourism geography, Issue 54), Trier 2001
  • Fontanari, Martin / Kern, Alexandra (2001): Lower Saxony in the German domestic tourism competition .- In: Fontanari, M. / Kottkamp, R. (ed.): Tourism and leisure industry on new paths. Results of the Lower Saxony Tourism Forum 2001 on Norderney, Trier, p. 7-26
  • Kern, Alexandra / Partal Kai (2000): New ideas for the German tourism. In: Fontanari, M. / Scherhag K. (ed.): Competition of destinations - experiences - ideas - visions, Wiesbaden, pp 333-342