Dipl-Geogr. Kai Partale

Kai Partale studied Tourism Geography, Business Administration and Sociology. Between 2001 and 2008 he worked as a consultant and later as senior consultant for the European Tourism Institute. Among others he was responsible as Chief Representative and Director for the institutes in Xiamen (China), and Samedan / St. Moritz (Switzerland).

In addition, he has worked since 2004 for various clients, including UN, EC, GIZ, especially in international lodging, leisure and tourism projects.

Kai has worked in strategic planning for the General Investment Authority in Egypt, assisted UNCTAD in FDI / Investment Promotion in Tourism and advised the Center for Investment Promotion in Mozambique on Community-Based Tourism. He was responsible for the development of the National Hotel and Tourism Institute in Yemen and also worked in Egypt and in Jordan's education projects. Other activities were the development of strategies to strengthen the SMEs within the Mongolian hospitality and tourism industry.

He is specialized in market intelligence and strategy consulting, investment promotion and business development, destination marketing management, human resources development and sustainable development.


Expertise

  • Destination Management
  • Urban and Regional development
  • Hotel development and management
  • Tourism Master Planning
  • Investment Promotion
  • Tourism Marketing
  • Sustainability strategies
  • Evaluation and Monitoring
  • Education and training
  • Workshop Moderation
  • Congress and Event Management
  • Project management and implementation services

Personal References

  • Development of a tourism sector study and strategies to improve competitiveness in Jordan
    Client: ICON-INSTITUT GmbH Private Sector, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
  • Capacity building on External Positioning and Marketing to support the local authorities in the Eastern Partnership Countries: Ukraine, Georgia, Moldova, Armenia, Azerbaijan, Belarus
    Client: ECORYS, European Commission
  • Member of the evaluation jury of the Responsible Tourism Tanzania Award, Tanzania
    Client: United Nations Conference on Trade and Development, SECO
  • Tourism marketing, promotion, online coverage and destination management for Kakheti and Imereti regions in Georgia
    Client: ECORYS, Municipal Development Fund of Georgia / World Bank
  • Service Quality in Tourism within the programme:  Technical Assistance for Revitalisation of History in Sanliurfa, Turkey
    Client: Project Group International, European Commission
  • ‘Utilizing tourism FDI as a leverage for sustainable development’ for the Investment Policy Review Cape Verde
    Client: United Nations Conference on Trade and Development
  • Support to Sustainable Tourism Development in Belarus
    Client: European Profiles, European Commission
  • HRD Strategy for the Tourism and Hospitality Sector within the programme: Support to the Technical and Vocational Education and Training Reform Programme in Egypt – TVET Phase II
    Client: GFA Consulting Group GmbH, European Commission
  • Sustainable Certification Programme for the Hospitality and Tourism Industry in Curacao
    Client: Eurecna, European Commission
  • Trade Development Programme / Business Linkages, Tanzania
    Client: United Nations Conference on Trade and Development, SECO
    Environmentally and Socially Responsible Tourism Capacity Development Programme, Vietnam
    Client: GOPA Consultants GmbH,
    European Commission
  • MICE market development - National Strategy & Convention Bureau, Rwanda
    Client: COMPASS GmbH/Rwanda Development Board
  • Tourism as a tool of regional development within the International Leadership Training Program "Innovative Local / Regional Economic Development and Trade Promotion in SADC"
    Client: Applicatio, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
  • Regional capacity-building workshops for the Caribbean Association of Investment Promotion Agencies (CAIPA) on investment promotion in tourism
    Client: United Nations Conference on Trade and Development
  • Planning and implementation of the ITB Convention & Culture Partnership 2011 for Mongolia
    Client: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
  • Technical Education and Training in Hotel and Tourism, Jordan
    Client: GFA Consulting Group GmbH,
    European Commission
  • Feasibility Study for a Center of Competence in Tourism (Hospitality and Restaurants), Egypt
    Client: GFA Consulting Group GmbH, European Commission
  • Institutional Strengthening of the General Authority for Investment and Free Zones, Egypt
    Client: Baden-Württemberg International, EU Twinning
  • Management training for the National Tourism Organization, Germany
    Client: Yemen Tourism Promotion Board
  • Gap analysis for the development of vocational training in hotel and catering industry, Egypt
    Client: GFA Consulting Group GmbH, European Commission
  • Investment Promotion in Tourism, Geneva/Switzerland
    Client: United Nations Conference on Trade and Development
  • Community-Based Tourism for the Sabie Game Park (Extension Kruger National Park), Mozambique
    Client: United Nations Conference on Trade and Development, Center for Investment Promotion in Mozambique
  • Consulting and research activities in the Swiss Tourism Market, Samedan/St. Moritz, Switzerland
    Client: Europäisches Tourismus Institut an der Academia Engiadina
  • Strategic Tourism Marketing Plan for the Yemen Tourism Promotion Board, Yemen
    Client: Yemen Tourism Promotion Board, Ministry of Tourism
  • Evaluation of an Interreg project, Germany /Holland
    Client: TI Plan, EU-Interreg
  • Design of a resort and investor materials, Yemen
    Client: European Investment and Business Development
  • Strategic Tourism Development Plan, Mongolia
    Client: ICON-INSTITUT GmbH Private Sector, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
  • Development of tourism master plans, China
  • Feasibility Study for Alp Sprella to develop into a Swiss Alpine Club Lodge on behalf of the Section Engiadina Bassa of the Swiss Alpine Club, Switzerland
  • Comparative assessment of quality of German town spas, Germany
  • Management seminar for Polish business and government executives for the Ministry of Economics in Warsaw, Poland
  • Tourism development concept for revitalizing the river front of Hai He in the city of Tian Jin for the Tian Jin Institute of Urban Planning and Design, China
  • Tourism development concept for the region of SaarLorLux-Western Palatinate, Wallonia Region, French- and German-speaking communities of Belgium for the Ministry of Economics of the Saarland, Germany
  • On-site evaluations of European train stations and airports for the German Automobile Club e.V. (ADAC), Germany
  • Tourism mission statement for the destination of Eastern Frisia for the provinces of Aurich, Leer, Friesland, Wittmund, Ammerland and the cities of Emden and Wilhelmshaven, Germany
  • Tourism development concept for the European boarder region Saar-Pfalz-Bitcherland for the Airfield GmbH Aeroville Zweibrücken, Germany
  • City tourism development concept for the city of Bad Hönningen, Germany
  • Tourism mission statement for the Spa Esens-Bensersiel, Germany
  • Developing a cross-boarder information and communication network for the state of Luxemburg and Rhineland-Palatinate, Germany/Luxemburg
  • Comparative analysis of spas: An instrument for the re-positioning of spas competing in the spa- and health tourism sector for the Ministry of Economics, Technology and Transport of the State of Lower Saxony, Germany
  • Implementation of the tourism symposium Rhineland-Palatinate for the Ministry of Economics, Transport, Agriculture and Vineyards of the State of Rhineland-Palatinate, Germany
  • Study report about the regional economic effects of Airports in the case of Frankfurt-Hahn Airport for the Ministry of Economics, Transport, Agriculture and Vineyards of the State of Rhineland-Palatinate, Germany
  • Moderation of a steering committee process for the implementation of the city tourism development concept of the city of Bad Hönningen, Germany
  • Lecturer on the topics of tourism marketing management, tourism politics, sports marketing and sponsorship, cultural heritage management at various educational institutions

Publications

  • Partale, K.; Traskevich, A. (2018): Metodicheskij podhod k razrabotke strategii razvitija turizma na primere Narochanskoj destinacii [Methodological approach to the tourism development strategy and its application to Naroch destination], Belorusskiy Ekonomicheskiy zhurnal = Belarusian Economic Journal, 2018, 1: 131–146.
  • Partale, K. (2013): In depth: developing occupational skills standards in Vietnam’s tourism sector.- in: The World Bank: Vietnam Development Report 2014, Skilling up Vietnam - Preparing the work-force for a modern market economy, pp. 129, Washington D.C.
  • Abulzahab, T.; Partale, K.; Röthig, H. (2011): Standortwerbung und Unternehmensansiedlung - Ein Leitfaden aus der Praxis für die Praxis.- Verlag Wissenschaft und Praxis
  • Partale, K. et al. (2010): Promoting Foreign Investment in Tourism.- (=Investment Advisory Series, Series A, number 5), United Nations Conference on Trade and Development, New York, Geneva
  • Partale, K.; Scherhag, K. (2008): Script for Tourism Marketing Management, (= Arbeitsmaterialien School for Tourism), Frankfurt
  • Hallerbach, B.; Partale,K.; Quack, H.-D. (2008): The reputation of Switzerland as a tourist destination - Representative survey of the summer vacations of Germans.- In: Yearbook of the Swiss tourism industry, 2008, St. Gallen
  • Partale, K. (2006): Hotel and Tourism Vocational Education and Training in Arabia Felix.- In: Arabia Felix, Winter 2006, Issue no. 1, p. 102-105
  • Partale, K.; Scherhag, K. (2005): Practical Destination Management: Product approaches for cross-border tourism in the Greater Region SaarLorLux .- In: Location, Journal of Applied Geography, Issue 4
  • Partale, Kai (2004): Tourism Development in China - growth without limits? In: Location, Journal of Applied Geography, Issue 2
  • Partale, Kai (2003): Current challenges for the tourism policy at the case of Rhineland-Palatinate. Interview with the speakers of the Tourism Ministry for Economics, Transport, Agriculture and Viticulture of Rhineland-Palatinate .- In: Location, Journal of Applied Geography, Issue 3
  • Fischer, I.; Scherhag, K.; Partale, K. (2001): Hotels.- In: BBE Unternehmensberatung (ed.): Industry Report, Cologne
  • Partale, Kai (2001): Fun and trendy offerings as a positioning element of tourist destinations - with special emphasis on spatial issues. - In: Katja Faby, Martin L. Fontanari, Mathias Treinen (Eds.): Fun and trendy sports as a tourism magnet, 9. Tourism-Forum-Luxembourg (=ETI, No. 18), Trier
  • Fischer, I.; Scherhag, K.; Partale, K. (2000): Business travel.- In: BBE Unternehmensberatung (ed.): Industry Report, Cologne
  • Kern, A.; Partale, K. (2000): New ideas for the German tourism.- In: M. Fontanari, K. Scherhag (ed.): Competition of destinations. experiences - concepts - visions, p. 333-342, Gabler Verlag, Wiesbaden