Destination Management: Concept Development in Dialogue

We support you if you want to strategically develop your destination and make your tourism organisation fit for the future. As initiators and moderators, we accompany participative processes and develop practical concepts in dialogue - always data-based and analytically supported.

Our Services

Our range of services covers the entire strategic planning process, from the initial analysis and development of objectives and strategies to the definition of projects and measures. We take a holistic view of the destination as a living space or focus on specific topics such as branding, quality management, sustainability, digitalisation or tourism organisation.

 

Overview of Analyses, Concepts and Methods

Analyses

  • Location analyses, feasibility studies
  • Value creation analyses
  • Calculation of the CO2 footprint
  • Target group analyses, lifestyle typologisation
  • Offer analyses, quality assessment
  • Trend and potential analyses
  • Organisational analyses
  • KPI monitoring, evaluation

Concepts

  • Habitat concepts
  • Tourism concepts, mission statements
  • Positioning, brand concepts
  • Persona development
  • Marketing concepts
  • Product concepts
  • Organisational concepts
  • KPI systems

Methods

  • Surveys
  • Group discussions, interviews
  • Expert discussions
  • Stakeholder mapping
  • Workshops, workshops
  • World café, hackathon
  • Design thinking
  • Moderation, expert and keynote speeches

Tools and Products

Future Workshop for Destinations

A creative tourism plan for the future in 5 days.

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Destination Development Monitor

Measuring tourism – evidence-based and transformative

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Management Training in Tourism 

Improving personal and organisational performance.

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Destination Handbooks

Why Benchmark Services?

Benchmark Services supports destinations and tourism providers in the competition for visitors with specialised destination management services.

With the help of specific analysis and consulting tools, we can provide professional consulting services efficiently.

By clearly specialising in selected services, we guarantee optimum consulting quality.

We can't do everything! We do not overstep our boundaries, but call in highly competent partners when necessary.

Person of contact

Dipl.-Geogr. Kai Partale
Information via E-mail