African saying
benchmark:services brings together experienced experts in tourism and regional development under one roof. Our vision: tourism that enhances quality of life – for guests, hosts, and society. As a network, we work collaboratively, across disciplines, and with agility. Our teams are assembled purposefully and according to project needs to ensure professional and efficient delivery.
We offer sound research and concept development in dialogue with tourism stakeholders and support sustainable transformation in tourism. Thanks to our experience and flexible structure, we can provide diverse forms of support. We conduct research, analyse, interpret, advise, moderate, coach, give lectures, or develop plans – all within the realms of tourism, leisure, and regional development.
Impact-driven market research: We believe good decisions rely on solid data. With tools like the Comparative Guest Monitor and modern dashboards, we provide robust results, flexible analysis options, and data-based recommendations for action.
Tourism development through dialogue: Transformation only succeeds when people are involved and can actively contribute. Formats like our “Future Workshop” bring stakeholders together, create shared understanding, and unlock potential. This leads to solutions that are supported and implemented collectively.
Broader perspectives: We have been engaged in international development cooperation for many years. The insights we gain from around the world provide valuable experience and fresh perspectives on the industry’s challenges.
Sustainable development: For us, sustainability is not an add-on but the foundation of all our work. We are guided by the Sustainable Development Goals (SDGs) and support destinations and tourism stakeholders on their path towards greater ecological, social, and economic resilience.
At benchmark:services we offer our services to companies and organisations in the tourism industry as well as local or regional authorities, in particular tourism associations and municipalities, county and state authorities, industry associations, tourist accommodations and leisure providers.
Founder
Key competencies: Market research, scientific studies and analyses, strategic development concepts, benchmarking, moderation, presentations
Main topics: Destination marketing and management, crowdfunding, sustainability, climate protection, health and wellness tourism, quality in tourism
Founder
Key competencies: Destination management, sustainable regional development, investment promotion, tourism education and training, tourism marketing, evaluation and monitoring
Main topics: International development cooperation, economic development, organisational structures, value chain systems, master planning, training needs and labour market
Partner, Scientific Advisor
Key competencies: Market analyses and marketing consulting, development of organisational concepts, plausibility checks of tourism infrastructure projects, innovation concepts, innovation management
Main topics: Trend and future analyses, destination development, health and wellness tourism, strategic positioning and branding, organisational design
Partner Management Consulting
Key competencies: Management and organisation diagnosis, change of organisational culture, charismatic and authentic leadership, multivariate statistics
Partner Comparative Visitors Monitor
Key competencies: Corporate communications, marketing, brands, online market research
Partner Comparative Visitors Monitor
Key competencies: Market research technology, programming, online market research, quantitative market research, social media marketing
Partner place2help / Agency CSR Ce
Key competencies: CSR- and PR-Consulting, networking, support for local partners, social media marketing.
Partner Destination Resilience
Key competencies: Destination resilience, community and personal resilience, sustainable tourism development, Health and wellness tourism