VGM - Comparative Visitor Monitor

For more quality in tourism destinations

Do you know the satisfaction of your guests?

Since 2011, the VGM offers larger as well as smaller cities and towns and from 2016 also tourist regions the opportunity to permanently raise quality market data to support their quality management effectively.

The VGM is a survey, which will be implemented both through an online survey and a print questionnaire. VGM is a reliable system and the survey is carried out on 365 days a year which generates a meaningful sample.

Anonymous comparison values from the destination participants assist in the analysis of their own results and provide the basis for an effective marketing.

For further information

Customer references

  • "The VGM is an important component of our quality management
    and helps us to do effective marketing."

    Dr Manuel Becher, Managing Director Bayreuth Tourism

  • "We have been using the VGM as a tool to survey our guests since 2015 and
    are very satisfied with the quality of the data as well as its clear presentation."

    Thomas Vodde, Marketing Manager North Sea Island Juist

  • "We are very satisfied with the sound results of the VGM.
    We can use the results both internally in our arguments with local service providers and
    externally in our strategies. as well as externally in our strategies."

    Peter Ries, Tourism Director Garmisch-Partenkirchen Tourism

  • "The findings of the VGM offers us detailed and meaningful results,
    which we use in a targeted manner."

    Roland Völcker, Spa Director Ostseebad Ahrenshoop

Benefits of the VGM

Better arguments: The VGM provides objective market data for your decision-making processes.

Higher customer satisfaction: The VGM provides information to improve your service quality.

More professionalism: The VGM is an effective tool as part of your quality management.

New customers: The VGM informs you how to address your customers more effectively.

Person of contact

Dr. Alexandra Partale
Information via e-mail